ADC Europe Awards
Category
Integrated Campaigns for commercial brands
Annual ID
ADCE25_IG028M
Shortcuts was a culture-driven campaign against drug-driving. Based on the insight that drugs are shortcuts that quickly turn into dead ends, it launched with the TV series Adikts, later picked up by Netflix, followed by a 6-part documentary & animated mini-shows. Using sewage data, we targeted OOH and social at drug hotspots. The campaign reached 7.4M Czechs with 72 % recall, generated 32M PR reach, €2.3M earned media and reduced drug-driving accidents by 36%.
2025 Awards
Total Points: 2
Shortlist
Credits
Agency
McCann / Prague
Media Agency
McCann Boost / Prague
KNOWLIMITS Group a.s. / Prague
PR / Marketing Agency
Hero & Outlaw / Prague
Production Company
RENEGÃDZ / Prague
Shore Points / Prague
Art Director
Lais Veloso
Milica Majstorovic
Chief Creative Officer
Leonard Savage
Copywriter
Michaela Brůhová
Michaela Pechanová
Creative Director
Aleš Brichta
Vítězslav Štrobl
Executive Creative Director
Martin Svetlík
Global Chief Creative Officer
Javier Campopiano
Motion Designer
Radek Král
Tomáš Matis
Social Media Manager
Monika Šindelářová
Tomáš Tancer
Chief Creative Officer, Europe
Adrian Botan
Social Media Specialist
Linda Illesová
UX Designer
Antonín Kůs
Account Director
Michal Míka
Petr Malina
Account Manager
Bára Divíšková
Agency Chief Executive Officer
Jan Binar
Creative Excellence Manager, Europe & UK
Alice Reindlová
Creative Producer
Antonín Milata
Joseph Ali Tehranian
Distribution company
Czech Television / Prague
DTP Operator
Robert Mulderer
Global Creative Director, CEE
Catalin Dobre
Global Product Excellence Director
Carmen Bistrian
Graphic Web Designer
Hana Kudrnáčová
Media Director
Jan Suda
Media Specialist
Daniela Klapálková
PR & Communication Manager, Creative Excellence Manager
Dany Rotkovský
PR Director
Ivo Půr
PR manager
Denisa Ladka Morgensteinová
PR Specialist
Daniela Kalinová
Lucie Dosedělová
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