ADC Europe Awards
Category
Any Other
Annual ID
ADCE25_IN018B
Cheats are iconic in gaming – they instantly restore health. We mirrored that in real life. Partnering with Vivat Slovakia, we created Dr.Max Cheat Code: typing “DRMAX” granted players health in-game and discounts on real products. With streamers sharing the code live, it became both a viral in-game hack and a real-world sales driver connecting play and purchase.
2025 Awards
Total Points: 6
Bronze Award
Credits
Agency
This Is Locco
Art Director
Adrian Mery
Copywriter
Daniel Vachuna
Michal Roháček
Creative Director
Juraj Kováč
Strategy Director
Juraj Kováč
Account Director
Dominika Bobulová Ivaničová
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