ADC Europe Awards
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Category
Digital Direct Marketing
Annual ID
ADCE25_IN020B
Urine Test used sewage data and accident statistics to deliver prevention directly and personally. Geo-targeted social media and digital OOH carried drug-specific messages shown only in the cities where each substance was detected. Posts and billboards appeared on party routes and near Christmas parties, confronting audiences with their own local reality. This precision turned scientific data into one-to-one communication that was credible, relevant & behaviour-changing.
2025 Awards
Total Points: 6
Bronze Award
Credits
Agency
McCann / Prague
Media Agency
McCann Boost / Prague
PR / Marketing Agency
Hero & Outlaw / Prague
Art Director
Lais Veloso
Milica Majstorovic
Chief Creative Officer
Leonard Savage
Copywriter
Michaela Brůhová
Michaela Pechanová
Creative Director
Aleš Brichta
Vítězslav Štrobl
Executive Creative Director
Martin Svetlík
Global Chief Creative Officer
Javier Campopiano
Motion Designer
Radek Král
Tomáš Matis
Social Media Manager
Tomáš Tancer
Chief Creative Officer, Europe
Adrian Botan
Social Media Specialist
Linda Illesová
Account Director
Petr Malina
Agency Chief Executive Officer
Jan Binar
Creative Excellence Manager, Europe & UK
Alice Reindlová
Global Creative Director, CEE
Catalin Dobre
Global Product Excellence Director
Carmen Bistrian
Media Director
Jan Suda
Media Specialist
Daniela Klapálková
PR & Communication Manager, Creative Excellence Manager
Dany Rotkovský
PR Director
Ivo Půr
PR manager
Denisa Ladka Morgensteinová
PR Specialist
Daniela Kalinová
Lucie Dosedělová
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