ADC Europe Awards
Category
Interactive Design
Annual ID
ADCE25_IN022M
While most Smart Watch communication is about fitness features, we decided to put the Samsung Galaxy Watch in a rather surprising context: Time and Space. Our aim was to become part of the rising popularity of Space travel and Space tourism. We essentially had to rethink the concept of time and watches. Watches are designed for Earth's time—not for planets where a day might last under ten hours or significantly longer than on our home planet.
2025 Awards
Total Points: 2
Shortlist
Credits
Agency
Leo Germany / Frankfurt am Main
Design Firm
MetaDesign
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