ADC Europe Awards

2025 ADC Europe - Print & Outdoor

Don't grill yourself, you're not a Whopper®

Agency Zaraguza CZ / Prague + Wavemaker / Prague

Client Burger King
BACK TO RESULTS

Annual ID

ADCE25_PO013B

Every summer, people ignore the risks of overexposing themselves to the sun without proper protection, essentially grilling their own skin. Burger King, as the master of flame-grilling, decided to take action and educate people in a lighthearted way. We transformed traditional outdoor digital displays into ads with real-time UV scales so people could see how much danger the weather poses.