In today's society, we are constantly striving to fulfil a certain ideal. It is considered desirable to work a lot and complete many tasks, because those who work a lot are rewarded! As a result, permanent stress is on the agenda for almost 43% of all Austrians. Although this problem is obvious, it is largely ignored due to a lack of support, education and normalisation in our society. Driven by social expectations and the ever-evolving world of work that leaves no time for breaks.

Prio aims to highlight the negative effects of everyday stress. This is to point out that our reality is not the same as normality. The project questions reality, highlights false ideals and encourages us to consciously set priorities. Was it worth it? We call on people to consciously shape their lives by placing themselves at the centre of the neoliberal construct that is offered to us as a form of society.

Using a data experiment, Prio invites viewers to take part in a joint project. Viewers are confronted with the organisation of their own life time and how they spend it in relation to each other. It makes us realise how little time we actually have for ourselves and creates a mental distress of being determined by others.

Who do I belong to?