ADC Europe Student Awards
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Category
Advertising
Annual ID
ADCES25_AD003S
How do we get Heinz Jalapeño Ketchup to become a breakfast staple? By making it the savior that puts an end to bland in-flight breakfasts.
The thing is, the morning meals served on planes are often bland and unappealing because we lose about 30% of our taste perception in the cabin. However, spicy and acidic foods, like Heinz Jalapeño Ketchup, remain unaffected. So, we brought it through security and turned in-flight breakfasts into something to look forward to.
The thing is, the morning meals served on planes are often bland and unappealing because we lose about 30% of our taste perception in the cabin. However, spicy and acidic foods, like Heinz Jalapeño Ketchup, remain unaffected. So, we brought it through security and turned in-flight breakfasts into something to look forward to.
2025 Awards
Total Points: 12
Student Silver Award
Credits
Art Director
Viktor Klouras
Copywriter
Julie Stoltz
College / University
Berghs School of Communication / Stockholm
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