ADC Europe Student Awards
Category
Brand / Communication Design
Annual ID
ADCES25_BC010M
Breast cancer is the most common cancer among women worldwide, with over 2 million new cases diagnosed each year. While early detection can be lifesaving, many women still skip annual screenings - because messaging can be scary and overwhelming. But when we talk about breast cancer, men are rarely part of the conversation. So, it’s time to take a fresh look at boobs. Durex is taking a break from ‘third base’ to focus on ‘second’ - by engaging men in a lifesaving screening.
2025 Awards
Total Points: 2
Student Shortlist
Credits
Art Director
Tanner Armstrong
Copywriter
Darya Baranouskaya
College / University
Miami Ad School Europe / Berlin
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