ADCN Awards
Category
Film
Annual ID
ADCN25_A050F
Project Summary
Adidas unites its biggest icons to help disarm negative pressure for the enjoyment of sport through a new global brand campaign.
Idea
In 2025 adidas launched YOU GOT THIS. A positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their personal possibilities in sport.
For the 2025 Olympic Games, we used the struggles of the elite to help the everyday athlete realise they’re not alone. We revealed just how human some of the Olympics’ top contenders actually are.
For the 2025 Olympic Games, we used the struggles of the elite to help the everyday athlete realise they’re not alone. We revealed just how human some of the Olympics’ top contenders actually are.
Execution
Our campaign, featuring Noah Lyles, Sasha Zhoya, Felipe Gustavo, Kieran Reilly, Peres Jepchirchir, Sümeyye Boyaci and future Olympics hopefully Meryland Gonzalez, made the personal pressures of elite athletes feel larger than life. Six films each create a powerful and striking visual representation of the individual pressures faced by the athletes, before showing how they overcome that pressure to reconnect with the joy of sport.
Impact
With a total global media investment of €21.3m, our campaign has been viewed more than 300m times, received over 24.4Bn impressions and was featured in Sprint, the Netflix documentary on Noah Lyles.
2025 Awards
Total Points: 1
Finalist Lamp
Credits
Agency
Tbwa\neboko
PR / Marketing Agency
H&k
Client / Brand
Adidas
Production Company
Partizan London
Panda Films
Partizan USA
Music / Sound Production Company
Staub Audio
Post Production Company
Glassworks Amsterdam
Loupe & Co
Trim
Chief Creative Officer
Andy Jex
Darre van Dijk
Chief Strategy Officer
Natalie Gruis
Creative Director
Darren Cronje
James Andrews
Simone Di Laus
Thomas Jullien
Designer
Finn Mullan
Editor
Ross Hallard
Executive Creative Director
Pete Khoury
Photographer
Robbie Lawrence
Producer
Daniel Wheldon
Sound Designer
Moritz Staub
Executive Producer
Rosemarie Praaning
Global Strategy Director
Peter Kormanyos
Senior Art Director
Jeremy Pedro
Senior Copywriter
Nick Bristow
Toby Castle-Smith
2D Artist
Nils Crompton
Business Director
Barbara Ruscio-Levi
Colorist
Julian Alary
Communication Strategy
Jamie Wylie
Director (Film Production)
Matt Baron
Director, Creative Shoot and Production
Bianca Medina Cundari
EP
Levi Rijper
Global Brand Communications
Hannah Tice
Global Brand Leader
Caroline Jackson
Global Creative Shoot and Production Manager
Miles Bergstrom
Global Creative Shoot and Production Sr. Manager
Bex Silver
Grading
Robbie Lawrence
Junior Producer
Robyn Ransmeier
Lead Designer
Callum Jackson
Senior Brand Manager
Louis Cexus
Senior Director, Global Brand Communications
Mo Adlouni
Senior Lead Producer
Annelien Orbie
Senior Manager, Campaign Planning-Global Brands
Alex Gatewood
Wibke Gatewood
Senior Manager, Global Brand Marketing
Carly Rushford
Jasper Nash
Social
The Midnight Club
Vice President, Global Brand Communications
Florian Alt
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