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Category
Digital Design
Annual ID
ADCN25_D016F
Project Summary
Introducing the new Coca-Cola Wozzaah flavour into Africa – celebrating Africa's vibrant cultures and creativity through an immersive web experience. Tune into Wozzaah FM, explore Africa, and collect gadgets for
Idea
Introducing the new Wozzaah flavour into Africa and beyond – For the launch of the new African Coca-Cola Wozzaah flavour we developed an immersive web experience where consumers can tune into Wozzaah FM, explore African spaces in SA, Nigeria, Algeria and Morocco and playfully collect gadgets to add to a personalised Snapchat lens. Supporting this global campaign we also developed a range of animations to launch Woza into the world.
The new Coca-Cola Wozzaah celebrates Africa's vibrant culture and creativity through unique experiences. Inspired by the isiZulu term for “come here”, Coca-Cola Wozzaah embodies Africa's dynamic energy with tropical flavours and bold designs.
The new Coca-Cola Wozzaah celebrates Africa's vibrant culture and creativity through unique experiences. Inspired by the isiZulu term for “come here”, Coca-Cola Wozzaah embodies Africa's dynamic energy with tropical flavours and bold designs.
Execution
How can we truly celebrate the flavor of Africa, both as a continent and as a vibrant melting pot of cultures?
A campaign video that embodies the energy and sound of Africa informs every touchpoint, creating a dynamic journey. All roads lead to one central hub: a virtual radio station where users can explore the diverse regions (Morocco, Algeria, Nigeria and South Africa), sounds, and experiences that Africa has to offer. Each path converges into a shared celebration, inviting people to connect and immerse themselves in the continent’s vibrant culture.
A campaign video that embodies the energy and sound of Africa informs every touchpoint, creating a dynamic journey. All roads lead to one central hub: a virtual radio station where users can explore the diverse regions (Morocco, Algeria, Nigeria and South Africa), sounds, and experiences that Africa has to offer. Each path converges into a shared celebration, inviting people to connect and immerse themselves in the continent’s vibrant culture.
Impact
Wozzaah is Coca-Cola’s first ever campaign that is exclusively available in Africa. To really kickstart the hype around the new flavour, a launch event took place in South Africa with DJ Uncle Waffles. The campaign and event gained traction by news outlets such as Ad Age, Marketing Dive, CBN, and more. What’s more, the flavour was sold out all across the markets within the four months the campaign was running.
2025 Awards
Total Points: 1
Finalist Lamp
Credits
Agency
Monks / Amsterdam
Art Director
Jorge Garcia
Copywriter
Callie Edwards
Creative Director
Matthijs Klip
Jamie Moodley
Design Director
Ally Behr
Designer
Lorenzo Tomasetti
Erik Borjesson
Executive Producer
Yves van Neck
Global Group Creative Director
Andrew Verhulp
Lead Illustrator
Mattyn Klaassen
Creative
Laurens Martens
Frontend Director
Victor Garrido
Illustrator / Concept Artist
Lennart Verhoef
Project Manager
Erik-Jan ten Brinke
Technical Director
Ben Wager
UX Director
Carl Feltham
WebGL Developer
Johan Holwerda
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