ADCN Awards
Category
Innovation
Annual ID
ADCN25_N022F
Project Summary
An innovative fruit bowl with built-in motion sensors that whistles at you as you walk by. Because with a bowl that whistles at you, you'll eat fruit more often!"
Idea
Almost everyone has fruit at home, yet research repeatedly shows that we still don’t eat enough of it. We often simply forget to grab it. That’s why Albert Heijn came up with an innovative solution: The Whistle Bowl. A hyper-modern, high-tech assistant that actively helps you eat healthier. Thanks to its advanced motion sensors, this bowl whistles at you as you walk by—a handy reminder at just the right moment.
The whistles for this Whistle Bowl were recorded by a three-time world champion whistler, resulting in three unique whistles that you can set yourself. The Whistle Bowl was launched on social media with a humorous introduction film starring Bart & Ilse. The campaign was enthusiastically received, and applications poured in. But only true fans had the chance to win one of the hundred limited editions—a true collector’s item that sparked conversation on social media. Even those who didn’t win still got a reminder to eat fruit more often.
Because with a bowl that whistles at you, you'll eat fruit more often!
The whistles for this Whistle Bowl were recorded by a three-time world champion whistler, resulting in three unique whistles that you can set yourself. The Whistle Bowl was launched on social media with a humorous introduction film starring Bart & Ilse. The campaign was enthusiastically received, and applications poured in. But only true fans had the chance to win one of the hundred limited editions—a true collector’s item that sparked conversation on social media. Even those who didn’t win still got a reminder to eat fruit more often.
Because with a bowl that whistles at you, you'll eat fruit more often!
Execution
From the idea to the 3D models. From prototypes to final development, the Whistle Bowl was entirely realized in-house. Our team of designers and engineers focused on creating a timeless and stylish object suitable for any interior.
The first step was researching the ideal shape, testing multiple designs. Ultimately, an organic, flowing design was chosen—one that doesn’t feel too industrial and aligns with Albert Heijn’s style.
Parallel to the design process, we investigated the most suitable materials for the bowl. Sustainable resources, such as bamboo (Tonkin), were selected.
To create the ideal sound experience, a sound unit was developed in collaboration with a professional whistling artist. Various prototypes were tested and optimized, evaluating the bowl for feel, style, and functionality.
Production was then launched in Vietnam, with the sound unit produced in China, utilizing the latest technologies. The bowl has been certified according to the strictest safety standards (ECC and US) after extensive testing in England.
Even the packaging was designed in-house and developed sustainably. Final assembly took place in the Netherlands.
The result is an innovative and functional product that meets the highest quality and sustainability standards.
The first step was researching the ideal shape, testing multiple designs. Ultimately, an organic, flowing design was chosen—one that doesn’t feel too industrial and aligns with Albert Heijn’s style.
Parallel to the design process, we investigated the most suitable materials for the bowl. Sustainable resources, such as bamboo (Tonkin), were selected.
To create the ideal sound experience, a sound unit was developed in collaboration with a professional whistling artist. Various prototypes were tested and optimized, evaluating the bowl for feel, style, and functionality.
Production was then launched in Vietnam, with the sound unit produced in China, utilizing the latest technologies. The bowl has been certified according to the strictest safety standards (ECC and US) after extensive testing in England.
Even the packaging was designed in-house and developed sustainably. Final assembly took place in the Netherlands.
The result is an innovative and functional product that meets the highest quality and sustainability standards.
Impact
By giving our target audience a simple reminder every time they passed their Whistle Bowl, we motivated them to grab a piece of fruit more often.
But even those who weren’t lucky enough to win one were so excited about the Whistle Bowl during the social media campaign that eating fruit became top of mind for them as well.
In this way, the Whistle Bowl even influenced the behavior of people who didn’t have one in their living room or kitchen.
But even those who weren’t lucky enough to win one were so excited about the Whistle Bowl during the social media campaign that eating fruit became top of mind for them as well.
In this way, the Whistle Bowl even influenced the behavior of people who didn’t have one in their living room or kitchen.
2025 Awards
Total Points: 1
Finalist Lamp
Credits
Agency
TBWA\NEBOKO / Amsterdam
Client / Brand
Albert Heijn
Production Company
Het Produktiehuis
Art Director
Helen Fernando
Chief Creative Officer
Darre van Dijk
Copywriter
Rens Quirijnen
Creative Director
Matthijs Slot
Sander Volleman
Head of Strategy
Michel Mac Donald
Brand Coordinator
Lauren Schuwirth
Brand Director
Maud van der Knaap
Business Director
Fleur van den Donk
Campagne Manager
Kris Arkenhout
Director Marcom/Campaigns & Activation
Inge Wortelboer
Fluitkunstenaar
Geert Chatrou
Graphic Producer
Marcel Kremer
Head of Marketing & Communications
Johan van der Zanden
Motion Design Director
Theo Hanegraaf
Production Manager
Imre van Zomeren
Senior Campagne Manager
Sanne Flaman
Related Awards
