TDC Ascenders

Created in 2018, TDC Ascenders is the world's premier portfolio-based competition dedicated to type in all its versatile forms, and the inspiring designers - individuals or duos age 35 and under - who are elevating the medium.

Ascenders 2024 Jury

Sol Matas

Germany

Sol Matas lives and breathes type design in her beloved adopted city of Berlin. From her sunny studio, she collaborates with an international type and design community.

Now she guides new type designers in Practica Program, a live online course formed with American type designer Nicole Dotin.

Type design found and claimed her during her formative years at Universidad de Buenos Aires. She mingled and shared classes with architects, and those technical ideas infused her design methodology with the functional precision of an engineer. After spending time at Saatchi & Saatchi, she set out on her own, and formed a new studio.

Client projects have led her to research glyphs for Cyrillic, Greek, Oriya, and Devanagari, uncovering the history and meaning of the strokes.

She lectures and teaches type design around the world, and her type projects have been selected for the European Design Awards, the Bienal Tipos Latinos, Sello Buen Diseño Argentina, and the International Typography Congress in Valencia.

Building community and organizations is second nature to her. Collaborations and contributions include: board member of the Type Directors Club (2022-2023), women’s network Alphabettes, Typographica, Berlin’s Typostammtisch, and her own Hungry Type Society

 

 

 



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