Kwame Taylor-Hayford is a Co-Founder of Kin, a creative company using kinship to unleash business and culture as forces for good.

Prior to launching Kin, Kwame was Managing Director of Brand Development at Chobani, where he helped design, build, and lead their in-house creative agency. The team was named 2019 In-House Agency of the Year by Advertising Age and, citing creative work on the brand, Fast Company included Chobani on its Most Innovative Companies list three years in a row.

Before Chobani, Kwame was a Partner at Sid Lee and led integrated production teams for Anomaly and Saatchi & Saatchi in New York. His work on global assignments for Apple, Uniqlo, Spotify, Nike, Budweiser, Captain Morgan, General Mills and JCPenney has garnered numerous awards from Cannes, D&AD, One Show, Andys, Clios and EFFIE. Kwame is a founding member of the NYC Mayor’s Creative Council and an inductee into the American Advertising Federation’s 2019 Hall of Achievement.

Kwame is also a Co-Founder at SATURDAY MORNING, a not-for-profit organization that creates ideas that bring awareness to and shift perceptions on racial bias and injustice. Notable projects include P&G’s The Look, Spotify’s Black History is Happening Now and Peace Briefs.