Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Sofia Rosell

Agency Sofia Rosell

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Rosell_0

Sofia Rosell

Gut Agency
Miami, United States

Region: North America

Read Interview View All Winners

Sofia Rosell is a Cuban-American Associate Creative Director, born and raised in Miami, FL. Her Cuban family influenced her work ethic, and inspired the kind of career she has had thus far. In just her first few years working in the industry, she has already achieved what many agency veterans dream of, with three Super Bowl spots and every major international accolade under her belt. She is one of the youngest creatives ever to have already made three Super Bowl campaigns, for iconic brands like Google, Budweiser, and Kraft-Heinz’ Devour. She also represented the United States in Cannes Lions after she won the Cannes US Hispanic Young Lions competition; and not just that, but she also earned her first professional Black Pencil and Grand Prix for Google, and won additional awards from Cannes Lions, The Clios, and The One Show.

As the first creative woman ever hired at her first agency, Sofia had to overcome different barriers to entry. That’s why, since then, she dedicated her career to creating more space for women at the table on all her projects, in every aspect – from creatives, to production, to directors, editors and more. She also makes her voice heard through ideas that aim to shape culture, fight injustice and promote equality. Examples she's most proud of include the Google Pixel 6 “Real Tone” campaign that shed light on the historical racial bias in camera technology; Estrella Jalisco’s "Share for Good" campaign that managed to change Facebook algorithms that promoted racist and stereotypical views of Latinxs; and Budweiser’s, "A Little Help From A Bud," that helped women avoid harassment at bars by helping them get home safely.

She credits all her accomplishments to the ingenious mentors she has been lucky enough to meet along the way. Their encouragement has been a game-changer for her career, and looking forward, her greatest hope is to have the opportunity to do the same for the next generation of advertising creatives. Overall, her passion for creativity is contagious and has helped her lead national and global campaigns for some of the world’s biggest brands. But most importantly, she makes the best damn Cuban coffee in the office and is proud of it.

Work

Title

Real Tone

Agency

Sofia Rosell

Client

NCL 2022 | Sofia Rosell

Annual ID

NCL22_Rosell_10

Category

2022 NCL Winner's Work: NCL 2022

Real Tone

Agency: GUT Agency
Client: Google Pixel
Title

Vanguards of Photography

Agency

Sofia Rosell

Client

NCL 2022 | Sofia Rosell

Annual ID

NCL22_Rosell_20

Category

2022 NCL Winner's Work: NCL 2022

Vanguards of Photography

Agency: GUT Agency
Client: Call of Duty
Title

Typical Americans

Agency

Sofia Rosell

Client

NCL 2022 | Sofia Rosell

Annual ID

NCL22_Rosell_30

Category

2022 NCL Winner's Work: NCL 2022

Typical Americans

Agency: DAVID The Agency
Client: Budweiser
Title

Frozen #FoodPorn

Agency

Sofia Rosell

Client

NCL 2022 | Sofia Rosell

Annual ID

NCL22_Rosell_40

Category

2022 NCL Winner's Work: NCL 2022

Frozen #FoodPorn

Agency: DAVID The Agency
Client: Devour Kraft-Heinz
Title

A Little Help From A Bud

Agency

Sofia Rosell

Client

NCL 2022 | Sofia Rosell

Annual ID

NCL22_Rosell_50

Category

2022 NCL Winner's Work: NCL 2022

A Little Help From a Bud

Agency: DAVID The Agency
Client: Budweiser
Title

Share For Good

Agency

Sofia Rosell

Client

NCL 2022 | Sofia Rosell

Annual ID

NCL22_Rosell_60

Category

2022 NCL Winner's Work: NCL 2022

Share For Good

Agency: DAVID The Agency
Client: Estrella Jalisco

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Sofia Rosell
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