Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Profile

Roxana Nita

Agency Roxana Nita

Client NCL 2022



Annual ID


Next Creative Leaders 2022 - Winner Profile

Roxana Nita

DDB Romania
Bucharest, Romania

Region: Europe

Growing up in a country with only a few female ECDs across the industry, I’m hoping to play a significant role in empowering female creatives with impactful campaigns that aim towards positive change.

My most significant achievement yet has been putting the topic of domestic abuse on the Eastern Europe’s agenda with a series of moving, insightful, pro-bono campaigns that have each become cultural moments.

The award-winning “Unquiet Voices” film even got screened at the Cannes Film Festival and is used as an educational tool in schools and the Romanian Court of Law.

This year’s #UnExaminable campaign put virginity testing on our society’s agenda and determined the Mina Minovici Institute of Legal Medicine to be the first unit to no longer issue virginity certificates on request in Romania.

I’ve also benefited from international exposure and mentorship — in 20-22 I was the only creative from Eastern Europe from the group to join the prestigious Cannes Lions See It Be It program. I was also invited to judge D&AD, Cresta, Golden Drum, Gerety, KIAF and AD Stars.

At DDB, I was hired as CD and I’m proud to have built a team with almost 50:50 gender ratio.

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2022 Awards

NCL Winner


NCL Winner

Roxana Nita
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