Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Whitney Downing

Agency Whitney Downing

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Downing_0

Whitney Downing

Whitney Downing

Wieden+Kennedy
Portland, United States

Region: North America

View All Winners

Whitney Downing is an Art Director at Wieden+Kennedy Portland where she has worked since 2018 on brands like Nike, KFC, and Supercell.

Her most recent film for Nike, “By Changing Nothing, She’s Changed Everything,” celebrated Serena Williams' retirement and final match at the US Open in 2022. Previously, she created the highly sought-after KFC Chicken Crocs (they sold out in 8 minutes, but no one is counting).

Her ambition is to create funny, Black ass work that makes people look at ads differently. In her ideal future, there are more Black art directors, at every level.

She always has too many tabs open and too many pants in her shopping cart.

Work

Title

Nike- By Changing Nothing, She Changed Everything

Agency

Whitney Downing

Client

NCL 2022 | Whitney Downing

Annual ID

NCL22_Downing_10

Category

2022 NCL Winner's Work: NCL 2022

Nike - By Changing Nothing, She Changed Everything

Agency: Wieden+Kennedy
Client: Nike
https://whitneydowning.com/By-changing-nothing-she-change-everything
Title

Crocs x KFC

Agency

Whitney Downing

Client

NCL 2022 | Whitney Downing

Annual ID

NCL22_Downing_20

Category

2022 NCL Winner's Work: NCL 2022

Crocs x KFC

Agency: Wieden+Kennedy
Client: KFC
https://whitneydowning.com/Crocs
Title

Nike- The Real Thing (We Play Real)

Agency

Whitney Downing

Client

NCL 2022 | Whitney Downing

Annual ID

NCL22_Downing_30

Category

2022 NCL Winner's Work: NCL 2022

Nike - The Real Thing (We Play Real)

Agency: Wieden+Kennedy
Client: Nike
https://whitneydowning.com/NIKE-The-real-thing
Title

Clash of Clans - Goodbye Old Stuff

Agency

Whitney Downing

Client

NCL 2022 | Whitney Downing

Annual ID

NCL22_Downing_40

Category

2022 NCL Winner's Work: NCL 2022

Clash of Clans - Goodbye Old Stuff

Agency: Wieden+Kennedy
Client: Supercell OY
https://whitneydowning.com/Clash-Of-Clans

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Whitney Downing
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