I'm Lauren van Aswegen, a South African born creative living and working in New York. Currently, I'm a creative at Mother New York, where I was part of the team behind the award-winning campaign for The New York Public Library "Insta Novels" and more recently the "Wrangler On My Booty" campaign.

Pro-bono work has been a passion of mine having developed work for non-profit organizations such as The United Nations and Breast Unit Prague. Additional clients include American Express, Stella Artois, Nationwide, Motorola, Lenovo, E-Trade and T-Mobile.

I joined Mother New York at the end of 2017. Previously I worked at Ogilvy & Mather New York, as an ACD Art Director for 4 years. Before I was working in the Czech Republic for 3 years at one of Prague's most creative agencies Leagas Delaney. While at Leagas our work for Rajec Water and Skoda was awarded both locally and internationally, making me ADC Prague's most awarded art director for 2012. My work has also been recognized by all the major award shows.

During my career I have been fortunate enough to have worked under female leaders that have made it a priority to mentor me in many ways. This has motivated me to do the same when working with younger teams and the importance of inclusion within our industry.