With the simple philosophy: “I like Ideas. Hopefully one of them will make the world better.”, Lauren is an Australian associate creative director living in Paris who has spent the last decade working on a wide range of award-winning campaigns.

An art-director by trade, strategically exigent with a love for copywriting, Lauren champions a strong concept executed with simplicity, resulting in her picking up 51 international awards in the last few years and serving on international juries such as NY Festivals, Club des DA and Gerety Awards.

Lauren is a recognized thought-leader and has delivered talks all over the world, spoken on various panels, published op-eds in publications including ‘AdAge’ and ‘Adnews’, been interviewed for ‘It’s Nice That’ and is a Miami Ad School mentor.

A feminist before-it-was cool, she is unrelenting in the fight to equality, making her voice heard and doing all she can to empower others to do the same. As a ‘See It Be It’ alumni, she has been identified globally as one of the next creative leaders by Cannes Lions, is a proud winner of Eurobest’s GLASS award and one of Pitch magazines ‘100 superwomen’.

Lauren went into this industry because she unashamedly believes that advertising can change the world and can be found dressed head-to-toe in black, convincing her teams and international clients alike to give away their profits, create social change and stand for something better.