Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2020 Next Creative Leaders - NCL Profile
Marina Erthal
Agency Marina Erthal
Client NCL 2020
Category
Top 10 Winners
Annual ID
NCL20_1_Erthal_0
Hi! My name is Marina and I’m from Sao Paulo. I was born in a small city in Brazil (Cuiabá - MT). I was always very shy and introvert and one day an opportunity came up to be part of a reality show where the prize was a job at a major advertising agency (The Apprentice - do you know?). I won it with all my soul! It changed my whole life. I was forced to be different and that shy girl now a days is a woman full of attitude, leadership, full of courage and personality. I wasn't easy to be a woman, young and came from a reality show in the creative team but deep down those things only made me stronger - now Im a Creative Director - the role that I always dreamed about!
I have worked for 11 years at Y&R as Copywriter and now I’m CD at CUBOCC. Throughout all my career in Brazil, I've always been very concerned with creating projects that could somehow help people, with the purpose of generating value in our society, leaving my mark and my legacy. This could be pro-bono actions for clients who couldn’t afford it, either with the aim of spreading gender or social equality, or to make people's lives easier: my purpose has always been, in the daily rush with other jobs , cherish my heart by creating this kind of material. It has always been my moment of rest, fun, and pleasure: helping others, helping the world, and seeing myself as part of some change. This is not just a text. Proof of this is in most of my ideas at my portfolio: whether it's fighting for gender equality (Princess Revolution), or encouraging blood donation (Rewearable dress), or organ donation (waiting ticket), sharing a new law that guarantees more rights for women (Next minute scene), better life quality for Alzheimer's patients (The Life Edition) and much more. The purpose has always been to make a difference.
I have worked for 11 years at Y&R as Copywriter and now I’m CD at CUBOCC. Throughout all my career in Brazil, I've always been very concerned with creating projects that could somehow help people, with the purpose of generating value in our society, leaving my mark and my legacy. This could be pro-bono actions for clients who couldn’t afford it, either with the aim of spreading gender or social equality, or to make people's lives easier: my purpose has always been, in the daily rush with other jobs , cherish my heart by creating this kind of material. It has always been my moment of rest, fun, and pleasure: helping others, helping the world, and seeing myself as part of some change. This is not just a text. Proof of this is in most of my ideas at my portfolio: whether it's fighting for gender equality (Princess Revolution), or encouraging blood donation (Rewearable dress), or organ donation (waiting ticket), sharing a new law that guarantees more rights for women (Next minute scene), better life quality for Alzheimer's patients (The Life Edition) and much more. The purpose has always been to make a difference.
View Work
The Princess Revolution
Title
The Princess Revolution
Agency
Marina Erthal
Client
NCL 2020 | Marina Erthal
Annual ID
NCL20_1_Erthal_10
Category
2020 NCL Work: NCL 2020
AGENCY
VMLY&R
CLIENT
Plan International
Rewearable Dress
Title
Rewearable Dress
Agency
Marina Erthal
Client
NCL 2020 | Marina Erthal
Annual ID
NCL20_1_Erthal_20
Category
2020 NCL Work: NCL 2020
AGENCY
VMLY&R
CLIENT
Santa Casa de Sao Paulo
Next Minute Scene
Title
Next Minute Scene
Agency
Marina Erthal
Client
NCL 2020 | Marina Erthal
Annual ID
NCL20_1_Erthal_30
Category
2020 NCL Work: NCL 2020
AGENCY
VMLY&R
CLIENT
MPF - Minist
The Life Edition
Title
The Life Edition
Agency
Marina Erthal
Client
NCL 2020 | Marina Erthal
Annual ID
NCL20_1_Erthal_40
Category
2020 NCL Work: NCL 2020
AGENCY
VMLY&R
CLIENT
Metro Newspaper
The Waiting Ticket
Title
The Waiting Ticket
Agency
Marina Erthal
Client
NCL 2020 | Marina Erthal
Annual ID
NCL20_1_Erthal_50
Category
2020 NCL Work: NCL 2020
AGENCY
VMLY&R
CLIENT
Santa Casa de Sao Paulo
2020 Awards
NCL Winner
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