Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2020 Next Creative Leaders - NCL Profile
Marybeth Ledesma
Agency Marybeth Ledesma
Client NCL 2020
Category
North America
Annual ID
NCL20_NA_Ledesma_0
Marybeth Ledesma
Creative Director
Droga5
New York, USA
Marybeth grew up in an immigrant neighborhood of Chicago, where different cultures and communities influenced her taste, her ideas and created a fascination for all types of humans. This experience paired with an interest in visual arts eventually turned into a career in advertising.
Since 2011, Marybeth has created notable campaigns for brands such as Google, COVERGIRL, Hennessy and The New York Times with a heightened focus on connecting to people.
At VCU Brandcenter, she co-created Museum of Endangered Sounds, a nostalgic site carrying sounds of dial-up and a VCR rewinding. Most recently, she helped create ‘Never Lost’, Facebook’s timely film about our collective resilience at the height of the pandemic.
In a world that feels increasingly divided, Marybeth continues to push herself and her teams to use advertising as a way to connect and expand our understanding of each other– through new ideas, uncommon stories and an open mind.
Since 2011, Marybeth has created notable campaigns for brands such as Google, COVERGIRL, Hennessy and The New York Times with a heightened focus on connecting to people.
At VCU Brandcenter, she co-created Museum of Endangered Sounds, a nostalgic site carrying sounds of dial-up and a VCR rewinding. Most recently, she helped create ‘Never Lost’, Facebook’s timely film about our collective resilience at the height of the pandemic.
In a world that feels increasingly divided, Marybeth continues to push herself and her teams to use advertising as a way to connect and expand our understanding of each other– through new ideas, uncommon stories and an open mind.
View Work
The 1619 Project: The Truth Can Change How We See The World
Title
The 1619 Project: The Truth Can Change How We See The World
Agency
Marybeth Ledesma
Client
NCL 2020 | Marybeth Ledesma
Annual ID
NCL20_NA_Ledesma_10
Category
2020 NCL Work: NCL 2020
AGENCY
Droga5
CLIENT
New York Times
Never Lost
Title
Never Lost
Agency
Marybeth Ledesma
Client
NCL 2020 | Marybeth Ledesma
Annual ID
NCL20_NA_Ledesma_20
Category
2020 NCL Work: NCL 2020
AGENCY
Droga5
CLIENT
Facebook
Breathe
Title
Breathe
Agency
Marybeth Ledesma
Client
NCL 2020 | Marybeth Ledesma
Annual ID
NCL20_NA_Ledesma_30
Category
2020 NCL Work: NCL 2020
AGENCY
Droga5
CLIENT
Harley Davidson
It Might As Well Be You
Title
It Might As Well Be You
Agency
Marybeth Ledesma
Client
NCL 2020 | Marybeth Ledesma
Annual ID
NCL20_NA_Ledesma_40
Category
2020 NCL Work: NCL 2020
AGENCY
Droga5
CLIENT
Essentia Water
Major
Title
Major
Agency
Marybeth Ledesma
Client
NCL 2020 | Marybeth Ledesma
Annual ID
NCL20_NA_Ledesma_50
Category
2020 NCL Work: NCL 2020
AGENCY
Droga5
CLIENT
Hennessy
I Am What I Make Up
Title
I Am What I Make Up
Agency
Marybeth Ledesma
Client
NCL 2020 | Marybeth Ledesma
Annual ID
NCL20_NA_Ledesma_60
Category
2020 NCL Work: NCL 2020
AGENCY
Droga5
CLIENT
Covergirl
2020 Awards
NCL Regional Winner
Related Awards
