Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2021 Next Creative Leaders - NCL Profile
Sarah Gong-Guy Lefkowith
Agency Sarah Gong-Guy Lefkowith
Client NCL 2021
Category
Europe
Annual ID
NCL21_EU_Lefkowith_0
Sarah Gong-Guy Lefkowith
Creative Director
Creature
London, United Kingdom
Hey! I'm Sarah, an American creative who, after stints in research and production, ended up writing ads in London (go figure). As of July 2021, I'm a Creative Director at the independent agency Creature, after spending several years as a Senior Creative and Associate Creative Director at FCB Inferno and doing a stint as a Creative at VCCP.
I'm a biracial queer woman who never went to ad school. Is pushing for intersectional inclusion important to me, both within the industry and in the work we produce? I mean, duh. Not just because the issue is personal, but because it's morally correct - and proven to generate better results for clients and agencies as well. I'm proud of creating work with diverse teams that speaks to diverse audiences, and regard my team's win of the inaugural Fusion Pencil at this year's One Show as one of my favourite achievements. I've also been a mentor at organisations including SheSays, the One Club, and the Jolt Academy for half a decade, championing the next generation of underrepresented talent. Ah, and I've picked up my share of Lions, Pencils, and other shiny objects over the years, too.
I'm a biracial queer woman who never went to ad school. Is pushing for intersectional inclusion important to me, both within the industry and in the work we produce? I mean, duh. Not just because the issue is personal, but because it's morally correct - and proven to generate better results for clients and agencies as well. I'm proud of creating work with diverse teams that speaks to diverse audiences, and regard my team's win of the inaugural Fusion Pencil at this year's One Show as one of my favourite achievements. I've also been a mentor at organisations including SheSays, the One Club, and the Jolt Academy for half a decade, championing the next generation of underrepresented talent. Ah, and I've picked up my share of Lions, Pencils, and other shiny objects over the years, too.
View Work
This Girl Can 2020
Title
This Girl Can 2020
Agency
Sarah Gong-Guy Lefkowith
Client
NCL 2021 | Sarah Gong-Guy Lefkowith
Annual ID
NCL21_EU_Lefkowith_10
Category
2021 NCL Work: NCL 2021
AGENCY
FCB Inferno
CLIENT
Sport England
#WhyNot
Title
#WhyNot
Agency
Sarah Gong-Guy Lefkowith
Client
NCL 2021 | Sarah Gong-Guy Lefkowith
Annual ID
NCL21_EU_Lefkowith_20
Category
2021 NCL Work: NCL 2021
AGENCY
VCCP
CLIENT
easyJet
Together #WePlayStrong
Title
Together #WePlayStrong
Agency
Sarah Gong-Guy Lefkowith
Client
NCL 2021 | Sarah Gong-Guy Lefkowith
Annual ID
NCL21_EU_Lefkowith_30
Category
2021 NCL Work: NCL 2021
AGENCY
FCB Inferno
CLIENT
UEFA
O2 Possessed
Title
O2 Possessed
Agency
Sarah Gong-Guy Lefkowith
Client
NCL 2021 | Sarah Gong-Guy Lefkowith
Annual ID
NCL21_EU_Lefkowith_40
Category
2021 NCL Work: NCL 2021
AGENCY
VCCP
CLIENT
O2
It Sucks
Title
It Sucks
Agency
Sarah Gong-Guy Lefkowith
Client
NCL 2021 | Sarah Gong-Guy Lefkowith
Annual ID
NCL21_EU_Lefkowith_50
Category
2021 NCL Work: NCL 2021
AGENCY
FCB Inferno
CLIENT
Cannes Lions/FCB Global
We Are Undefeatable
Title
We Are Undefeatable
Agency
Sarah Gong-Guy Lefkowith
Client
NCL 2021 | Sarah Gong-Guy Lefkowith
Annual ID
NCL21_EU_Lefkowith_60
Category
2021 NCL Work: NCL 2021
AGENCY
FCB Inferno
CLIENT
Age UK + 15 Leading UK Health Charities
2021 Awards
NCL Regional Winner
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