Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2021 Next Creative Leaders - NCL Profile
Paula Essig
Agency Paula Essig
Client NCL 2021
Category
Latin America
Annual ID
NCL21_LA_Essig_0
Paula Essig
Senior Art Director
AKQA
São Paulo, Brazil
Hey! I'm Paula Essig. A 26 years old creative art director, working with advertising for 7 years now.
I always had doubts about advertising. It seemed to be an insistent seller's job, or even a liar's. But advertising professionals, first at all, are communicators. And that gives us a wider perspective.
In 2016 there were a huge wave of protests against sexism, but I couldn't attend any because I was always working late. I was devastated. But that made me think that I could also use my work hours to make a difference.
That was when I understood the power I have as a communicator.
And as a creative, that power is even bigger.
“Sexist’s Scars” was my first side project, made in Porto Alegre and donated to a NGO in São Paulo when I moved here. This initiative – that represented my start in a new city – also helped people change their own sexist attitudes.
I've been keeping the same energy of that protest night working while doing my regular agency job in São Paulo companies like VML, DM9DDB, Wieden+Kennedy SP and AKQA. And I never stop getting involved in side projects.
I always had doubts about advertising. It seemed to be an insistent seller's job, or even a liar's. But advertising professionals, first at all, are communicators. And that gives us a wider perspective.
In 2016 there were a huge wave of protests against sexism, but I couldn't attend any because I was always working late. I was devastated. But that made me think that I could also use my work hours to make a difference.
That was when I understood the power I have as a communicator.
And as a creative, that power is even bigger.
“Sexist’s Scars” was my first side project, made in Porto Alegre and donated to a NGO in São Paulo when I moved here. This initiative – that represented my start in a new city – also helped people change their own sexist attitudes.
I've been keeping the same energy of that protest night working while doing my regular agency job in São Paulo companies like VML, DM9DDB, Wieden+Kennedy SP and AKQA. And I never stop getting involved in side projects.
2021 Awards
NCL Regional Winner
Related Awards
