Hey! Leticia and Heloisa here. A Brazilian female team who has just stepped up as ACDs.

When we started working together, we established a pact: always involve the largest number of women in our projects. That's how we use the reach of the brands to raise women's voice.

With a 95% female team, we engaged people in favor of women's intimate health (#MakeVajayOkay). We took care of women with a tool to diagnose breast cancer (The Self-Exam Filter). And we helped those who were suffering from domestic violence (Welcome Angela).

Our contribution to gender equality is also to prove that women not only create for the "women's world". We were responsible for creating the largest Amstel Beer campaigns in Brazil, using zero hot women in bikini and tons of diversity (Hidden Fridges).

In 2019, Letícia created and Heloísa became the biggest supporter and collaborator of PerifaLions, a social project to insert students from socially vulnerable outskirts into the advertising market. In just 6 months, it connected more than 200 students with leading professionals.

Our partnership led us to a work highlighted by Cannes, One Show, Clio, Effie.

We've learned to become stronger. But also that leadership and kindness can walk together.