Follow your intuition. Find the truth. Create good work. Make an impact.

For the six years that I have spent in advertising, these have been the pillars that guided me along the way into creating impactful, award winning campaigns for clients such as Godrej, ICEA LION, Safaricom, P&G, Coke, Philips, Diageo, Cadbury, among a few.

So who am I? I am an award-winning, insight-obsessed Associate Creative Director currently working at Isobar - Dentsu Kenya, a full service data and idea led digital agency, with offices in around 50 countries worldwide.

I believe that deeply understanding your consumer’s truth - why they do, buy, eat, walk, and talk the way they do - is the key to unraveling how to truly connect with them, and ultimately, sell your idea, service or product to them. This will will always be part of my arsenal for crafting powerful brand stories. 

I also subscribe to the idea that more female representation within the Kenyan and global advertising industry will aid us in crafting work that is truly representative of the society. To this end I am grateful for platforms like this that shine a light on women in creative, to act as a beacon for others to see and be inspired by. 

Lastly, I am also a budding poet (@reluctant_fingers), a prolific wardrobe singer and music producer, a second born with five incredibly talented siblings by extremely funny, really inspiring parents, and a huge Marvel and DC universe fan currently recovering from the fact that I may never again see Tony Stark in action.