Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2025 Next Creative Leaders - NCL Profile
Becky Brinkerhoff
Agency Becky Brinkerhoff
Client NCL 2025
Category
North America
Annual ID
NCL25_Brinkerhoff
Becky Brinkerhoff
Senior Copywriter
Wieden+Kennedy
she/her
Portland, United States
Region: North America
Read InterviewDuring my first agency interview, I asked, “so is copywriting a majority male thing?” I asked for two reasons. 1) All but one previous resident were male and 2) I wanted to know why. Was that a wise decision? Nah. But did I land the job? Yes.
This is pretty par for the course in my career. I say the thing even if the thing might cost me. As a comedic woman, I do it with a joke. Even though women are apparently not funny.
That’s I’ve been told that my whole career. Directly and indirectly. I could joke circles around men yet I had to beg for comedic opportunity. I’d have to explain why my work would land with women. The men didn’t believe me. So allow me to prove myself.
Knock-knock. Who’s there? Becky. Becky who? Becky who’d like to be a Next Creative Leader. Here are some of my creds:
-I’m at Wieden+Kennedy Portland and lead Women of Wieden, our women’s ERG.
-Ran social and led editorial for The 3% Conference.
-Mentor underrepresented people.
-Done workshops and talks for The Workshop, Wordtonic, Camp ADventure, Ad2National, Allyship & Action, Fishbowl Live.
-Been awarded at all the big ones.
This is pretty par for the course in my career. I say the thing even if the thing might cost me. As a comedic woman, I do it with a joke. Even though women are apparently not funny.
That’s I’ve been told that my whole career. Directly and indirectly. I could joke circles around men yet I had to beg for comedic opportunity. I’d have to explain why my work would land with women. The men didn’t believe me. So allow me to prove myself.
Knock-knock. Who’s there? Becky. Becky who? Becky who’d like to be a Next Creative Leader. Here are some of my creds:
-I’m at Wieden+Kennedy Portland and lead Women of Wieden, our women’s ERG.
-Ran social and led editorial for The 3% Conference.
-Mentor underrepresented people.
-Done workshops and talks for The Workshop, Wordtonic, Camp ADventure, Ad2National, Allyship & Action, Fishbowl Live.
-Been awarded at all the big ones.
View Work
You're Not Ready for What's Next
Title
You're Not Ready for What's Next
Agency
Becky Brinkerhoff
Client
NCL 2025 | Becky Brinkerhoff
Annual ID
NCL25_Brinkerhoff_10
Category
2025 NCL Work: NCL 2025
AGENCY
Wieden+Kennedy
CLIENT
Netflix
Lil Yachty x Instagram Close Friends
Title
Lil Yachty x Instagram Close Friends
Agency
Becky Brinkerhoff
Client
NCL 2025 | Becky Brinkerhoff
Annual ID
NCL25_Brinkerhoff_20
Category
2025 NCL Work: NCL 2025
AGENCY
Wieden+Kennedy
CLIENT
Instagram
Bodequality!
Title
Bodequality!
Agency
Becky Brinkerhoff
Client
NCL 2025 | Becky Brinkerhoff
Annual ID
NCL25_Brinkerhoff_30
Category
2025 NCL Work: NCL 2025
AGENCY
The Martin Agency
CLIENT
Old Navy
The Audacity
Title
The Audacity
Agency
Becky Brinkerhoff
Client
NCL 2025 | Becky Brinkerhoff
Annual ID
NCL25_Brinkerhoff_40
Category
2025 NCL Work: NCL 2025
AGENCY
Arnold Worldwide
CLIENT
The Boston Alliance of LGBTQ+ Youth
Satire Writing
Title
Satire Writing
Agency
Becky Brinkerhoff
Client
NCL 2025 | Becky Brinkerhoff
Annual ID
NCL25_Brinkerhoff_50
Category
2025 NCL Work: NCL 2025
AGENCY
Me
CLIENT
Reductress and McSweeney's
Female Copywriter (@femalcopywriter)
Title
Female Copywriter (@femalcopywriter)
Agency
Becky Brinkerhoff
Client
NCL 2025 | Becky Brinkerhoff
Annual ID
NCL25_Brinkerhoff_60
Category
2025 NCL Work: NCL 2025
AGENCY
Me
CLIENT
Me
Campaign
Project 1
Project 2
https://beckybrinkerhoff.com/ins...
Project 3
https://beckybrinkerhoff.com/old...
Project 4
https://www.youtube.com/watch?v=...
Project 5
https://www.mcsweeneys.net/artic...
Project 6
2025 Awards
NCL Winner
Related Awards
