Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2025 Next Creative Leaders - NCL Profile

Becky Brinkerhoff

Agency Becky Brinkerhoff

Client NCL 2025

Category

North America

Annual ID

NCL25_Brinkerhoff

Next Creative Leaders 2025 - Winner Profile


Becky Brinkerhoff

Becky Brinkerhoff

Senior Copywriter

Wieden+Kennedy

she/her

Portland, United States

Region: North America

Read Interview
During my first agency interview, I asked, “so is copywriting a majority male thing?” I asked for two reasons. 1) All but one previous resident were male and 2) I wanted to know why. Was that a wise decision? Nah. But did I land the job? Yes.

This is pretty par for the course in my career. I say the thing even if the thing might cost me. As a comedic woman, I do it with a joke. Even though women are apparently not funny.

That’s I’ve been told that my whole career. Directly and indirectly. I could joke circles around men yet I had to beg for comedic opportunity. I’d have to explain why my work would land with women. The men didn’t believe me. So allow me to prove myself.

Knock-knock. Who’s there? Becky. Becky who? Becky who’d like to be a Next Creative Leader. Here are some of my creds:

-I’m at Wieden+Kennedy Portland and lead Women of Wieden, our women’s ERG.
-Ran social and led editorial for The 3% Conference.
-Mentor underrepresented people.
-Done workshops and talks for The Workshop, Wordtonic, Camp ADventure, Ad2National, Allyship & Action, Fishbowl Live.
-Been awarded at all the big ones.

View Work

Campaign

2025 Awards

NCL Winner
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