Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
Next Creative Leaders 2025 Jury
Alexandria Williams
Creative Strategy Director
TikTok
New York
Alexandria is a solution oriented creative, a writer and a critical thinker. She creates digital stories about people, places, ideas, experiences and popular culture. As a leader she spends days analyzing the message in the medium.
She has worked with notable brands such as P&G, J&J, Unilever, L’Oréal, Estée Lauder, COTY, Puig, Pepsi, Coca Cola, Oreo, Samsung, LG, T-mobile, Beats by Dre, Complex Networks, Viacom, Apple and Citi Group.
As a creative advertiser she prioritizes intersectional marketing and human-centered storytelling. Some might call this radical thinking... Alexandria calls it, innovation.
She has worked with notable brands such as P&G, J&J, Unilever, L’Oréal, Estée Lauder, COTY, Puig, Pepsi, Coca Cola, Oreo, Samsung, LG, T-mobile, Beats by Dre, Complex Networks, Viacom, Apple and Citi Group.
As a creative advertiser she prioritizes intersectional marketing and human-centered storytelling. Some might call this radical thinking... Alexandria calls it, innovation.