Laddie Peterson is a Creative Director at Wieden + Kennedy New York for Spotify and Lyft. She was named a Next Creative Leader in 2016. She joined Wieden + Kennedy New York in 2013 from Wieden’s Portland office. At WK NY, Laddie has worked on a diverse set of clients from Southern Comfort to Jordan to Clinique to GAP to ESPN. Before WK, she worked at BBDO, Saatchi NY and DDB and before that she worked at Uno's Pizzeria at the Ridgedale Mall. Originally from Minnesota, she played ice hockey and takes great pride in a state that honors people by carving their face in butter at the State Fair. She lives in NYC with her husband, daughter and her latest hobby - a new baby.