Mimi St. Gelais is a Group Brand Director at 72andSunny NYC and currently oversees Diageo, LG, and Axe. She previously was at Wieden+Kennedy in Portland where she ran several accounts including Samsung, Booking.com, and Herbal Essences. Before her stint at W+K, Mimi was at Deutsch LA and Crispin Porter + Bogusky. Mimi started her career in digital and has a passion for unique interactive and experiential thinking. She's a big sports fan and when she's not cheering on the Boston Red Sox, Cetics or Tampa Bay Bucs, she's traveling and exploring with her husband and two dogs.