Lisa Balser is a Creative Director and Certified Diversity Executive with a passion for progress and doing great work while doing good in the world.

She helps global brands keep up, builds start-ups from the ground up, pushes D&I initiatives that aren’t moving fast enough, and mentors young creatives on their way up. She has furthered the cause for non-profit, for-profit, and for-purpose clients at shops in NYC and ATL including TBWA\Chiat Day, BBDO, Ogilvy, Huge, and Digitas on brands like Coca-Cola, Ford, W Hotels, Delta Airlines, Absolut Vodka, Dollywood, The American Cancer Society, and Children’s Healthcare of Atlanta.

Recently she founded New+Improved, a change agency designed to shift industry culture and improve business by creating workplaces conducive to supporting diverse talent whose voices are reflected in the creative product.

Driven to help change the pipeline in adland, she teaches at The Creative Circus, where she implemented the Creative Circus + 3% Super Bowl Tweetup to engage students in critiquing ads from a diversity perspective before they get hired to create their own. In addition, Lisa serves as Director of SheSays Atlanta, continually fostering conversations that encourage diversity, equity, and inclusion.

Her work has been recognized by the One Show, Cannes, CA, The Addys, The Clios, and The Effies. She’s served as a One Club Boot Camp Mentor, a 3% Conference Speed Mentor, and has judged the International Andy Awards, the National Addy Awards, and several other shows. Her focus is purpose-driven, cause-related, needle-moving, glass-shattering work that impacts the industry and the people in it.