As the Director of Production for 72andSunny NYC, Lora believes in making work in fast and innovative ways, while maintaining a high level of craft and creative excellence. She is a passionate student of the changing landscape of integrated media and production and is always teaching and learning. As a member of the New York leadership team, she works to ensure their creative output is aligned with their vision.

Prior to 72, she was the Head of Content Production at W+K, New York and Co-Head of Content Production at Y&R New York. She has produced some of the most memorable and awarded advertising of the past decade for brands: Skittles, Apple, Samsung, Southern Comfort, Smirnoff and Nike. She has been included in Adweek’s Top Creative 100 list and Business Insiders 30 Most Creative Women in Advertising. She’s a native New Yorker, raised in Soho. She lives in Brooklyn with her two children, her husband and a dog named Bingo.