Aricio Fortes is the Chief Creative Officer of BBDO Shanghai, Energy BBDO Shanghai and BBDO Live Shanghai.

In his career, Aricio has done more than 20 campaigns that won a Cannes Lion for major advertisers like McDonald’s, Procter & Gamble, Walmart, Johnson & Johnson, IBM, FedEx, Pinterest, Mattel and LEGO. Totaling 44 Cannes Lions to date.

Aricio had senior creative leadership roles in the following agencies: Pereira & O’Dell San Francisco, Africa São Paulo, Ogilvy Brazil and DM9DDB, the last two of them as the top creative leader. In his career Aricio has won accolades in all colors and shapes in the world’s most prestigious awards, like Cannes, The One Show, D&AD, Clios and Effies.

Also, Aricio was part of the Cannes Lions Agency of The Year team in 2009 while at DM9DDB. In 2015, he was the creative leader of Ogilvy Brazil, when the agency was the 3rd most awarded in Cannes Lions and the world most awarded agency in the Cannes Lions Activation category.

Aricio has been a jury in the Cannes Lions 60th Anniversary in 2013. He also has been a jury in other important international awards like The One Show, D&AD and New York Festivals, where he is a member of The Advisory Board.

Aricio has a book in co-creation with Snoop Dogg featured at Harvard University Library.