Elisha Greenwell is a Northern California native and 16-year marketing vet. She is a graduate of UC Santa Barbara with a B.A. in Business Economics and Creative Writing, and the Academy of Art University with an M.F.A in Advertising Strategy. Throughout her career she has developed award-winning brand strategy for companies such as Intel, Nike, Target and Starbucks. She is an active board member of the JD Sheth Foundation and Huey Newton Foundation, and the founder of Black Joy Parade, a hyper-positive event welcoming 20k people to celebrate the Black experience. In early 2020 she became the co-managing director of Brand Citizens at 72andSunny.