Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

Next Creative Leaders 2020 Jury

Emuron Alemu

Group Creative Director, Africa

Ogilvy Africa

Kenya

From saving an endangered rhino species and reducing the HIV infection rate among urban youth in Africa to using an ageing black kung-fu master and a love-seeking octogenarian to sell data bundles and aiding and abetting a rogue goat to take over social media to sell automobile fuel, Emuron has spent more than a decade creating communication for a vast range of categories on the African continent.

A Ugandan born in Kenya, raised and educate in Uganda and now back living and working in Kenya, he has taken his writing and creative thinking across almost every key sub-Saharan African market where he has milked true local insights by interacting with every day people at local bars and flea markets to create, craft and tell locally relevant African stories.

As a Group Creative Director at Ogilvy & Mather Africa Headquarters in Nairobi, he is tasked to directly supervise Creative Directors in Ogilvy agencies in Sub Saharan Africa to manage the creative output for key brands across markets.

Emuron’s work has picked up a range of local, regional and international awards including Clios, Cannes Lions, One Show, Dubai Lynx, Loeries and APAs. His highlights have included winning a Grand Clio and Dubai Lynx Grand Prix for Good.

Having started out in the music industry as the manager of the ground-breaking Ugandan hip hop collective “The Baboon Forest”, Emuron joined advertising as a trainee writer and has seen his passion over the years grow into a burning desire to do creative work that solves real problems in the simplest and most effective ways possible.

 

 

 



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