25+ years of experience, working on traditional and digital advertising at the Brazilian branches of worldwide agencies such as Wunderman, Publicis, Ogilvy, R /GA, Mcgarrybowen, and most recently Lov/Isobar. Throughout my career, I developed campaigns for global and local brands, like Kimberly-Clark, Mondelez, P&G and Unilever, Nike, Adidas, Disney, Philips, Intel, Sanofi, Mastercard, Bradesco, Coca Cola, Heineken, Jeep, among others.

I have substantial experience in conceptualizing online and offline campaigns and in-depth understanding of technology, data-driven creativity, digital storytelling, pharmaceutical advertising experience (HCP and DTC), product innovation and building, company's culture development, and brand propose consulting.

Finally, I'm passionate about cooking, running, yoga, travel adventures, and making the world a better place for all women. As a feminist activist part of Advertising Week D&I council, I'm proud to be a co-founder of @MORE GRLS, an impact startup, an institute that focuses on increasing the number, value, and visibility of creative women by providing tools and support for working in the industry. It already became the most significant female creative community in Brazil.