Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
Next Creative Leaders 2020 Jury
Marie-Claire Maalouf
Creative Director
Impact BBDO
UAE
Marie Claire holds many titles, but the one she believes truly defines her is ‘A student of life’. She believes there’s always something to learn from every waking moment and there’s something we all can give back to every day. A fan of the unconventional and a master of engaging communication, MC as she’s lovingly called by her colleagues, holds a master’s degree in creative advertising and a bachelor’s degree in 2D/3D Animation from the Lebanese Academy of Fine Arts.
After graduating with honors in 2005, she received an excellence award along with an internship at the prestigious ENSAD — École Nationale Supérieure des Arts Décoratifs in France.
Since 2006, when she was offered a placement at Impact BBDO Dubai, she’s been honing her skills, creating insightful and effective communication for Mars, PepsiCo, J&J, Amazon, Heinz, Van Cleef, Essity and a range of international brands. She also worked on many initiatives that helped make a difference and Pro Bono projects that had effective results, including the "Mutilated Words Campaign" that raises awareness around the dangers of female genital mutilation, the "Toxic Flag", that helped stop the project of building incinerators in the middle of the city.
The latest projects she worked on are “Close The Gap”, designed to encourage closing the pay gap between genders as well as “Violence Cover” that raises awareness of the Domestic Violence helpline in Lebanon especially during Covid-19 Lockdown. Her work has been recognized at The One Show, Clio Awards, LIA Awards, Dubai Lynx, D&AD, Loeries, AdStars, Global Cristal Festival, MENA Cristal, Effies and Cannes Lions, but what she cherishes above all is that moment when she hugged a real lion.
Marie-Claire was a Juror in multiple award shows including Cannes, New York Festival, Global Awards and Mena Cristals.
She is currently Judging the Typography category in D&AD.
Her penchant for injecting positivity into life, has led to a certification in Professional Kinesiology Practice by ICPKP New Zealand and Kinesiocoach Dubai. She has also done energy studies through the Pranic Healing system. She uses the tenants of what she learned to spread a positive culture through public speaking events, with the people she works with and create a healthy, collaborative environment.