Upon opening its doors in 2014, Red & Co. created “Made with Code,” one of Google’s biggest and most important initiatives to diversify the tech world. Since then, the agency has worked with clients including Lululemon, Adidas, Netflix and Uber, among others. Most recently Red & Co. was behind Netflix’s lauded brand campaign, “Make Room,” that positioned Netflix as a champion of diversity and inclusion, adding new voices and creating new stories for a global audience.

Prior to Red & Co., Mira spent 10 years at Wieden+Kennedy where she helped create award-winning campaigns for Nike (notably “Body Parts” and “I Feel Pretty”), Target, Belvedere Vodka and Travel Oregon. Her work has received numerous awards and honors including Cannes Lions, TED’s Ads Worth Spreading, D&AD Pencils, Effies, Clios, Communications Arts and Webbys. In 2019, Mira was an Ad Age "Women to Watch", a Roseys "Ad Person of the Year" and an Adweek "Creative 100".

Her recent TED talk, "How women can change the world by asking ‘why not me?’” sums up a lot of her thoughts about the world we live in. A staunch advocate of female leadership, gender equality and diversity & inclusion, Mira has written numerous op-eds and spoken at industry conferences like 3% Conference and Creative Mornings.

Mira feels like she’s both Eastern and Western, having been born in Alexandria, Egypt, and raised between Beirut, Lebanon, and Toronto, Canada. She credits her husband, daughters, family, yoga and conceptual art projects for keeping her sane in the world we live in.