Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

Next Creative Leaders 2020 Jury

Vida Cornelious

Chief Creative Officer

Fake Love - A New York Times Company

USA

Vida is a passionate, creative storyteller. She mines culture for relevant avenues to connect consumers and brands in an ever-changing, technology-influenced world. Her passion is to create "creative that moves" – igniting consumer engagement, changing opinions, and humanizing brands to make them one consumers willfully, choose to love.

As a culturally fluent, creative leader, her purpose is to elevate a brand’s IQ. She believes in guiding brands to creative work that changes the consumer conversation, while still serving the brand’s business objectives.

Currently she leads the creative team at FAKE LOVE – the brand experience agency of the NY Times. Fake Love is responsible for delivering immersive, tech-inspired creative ideas to give brands a more purposeful and respectful “IRL” connection to their consumers and the world.

Throughout her career she has serviced blue-chip brands spanning a wide range of consumer categories, such as Disney, McDonalds, Jeep, Chrysler, Verizon, Coca-Cola, Delta Airlines, Budweiser and State Farm. She has created award-winning work garnering accolades from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, London International Awards and others. She has contributed to industry publications and provided thought leadership as a featured panelist and speaker at national industry events.

 

 

 



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