Paula Bloodworth is a Global Group Strategy Director at Wieden + Kennedy Portland where she leads the strategy for Nike globally. She first joined Wieden + Kennedy in the Shanghai office before moving to work across the network in London and now Portland. She has previously led the planning on Nike for Greater China, Japan and EMEA. She has developed strategies for highly awarded Nike campaigns, including 'Nothing Beats a Londoner' and 'You Can't Stop Us' . Paula?s global experience has been crucial in developing strategies that appreciate cultural nuance and resonate in local markets.