PJ Eales is the Executive Creative Director of Machine_ Cape Town, a creative solutions agency with three offices across South Africa. A copywriter by trade his career has spanned over twenty years with the last six of those in creative leadership positions. As Executive Creative Director at Machine_ PJ oversees high profile brands such as Red Bull, Heineken, Emirates and The Glenlivet and Chivas Regal whiskeys. As part of Publicis Groupe, PJ is the South African representative on the Publicis Global Product Committee and has been recognized at both local and international award shows.