Lui Lima is a Brazilian award-winning creative and has been working in the advertising industry since 2005, creating ads for some of the biggest brands in the world, including McDonald’s, Coca-Cola, Nestlé, Nissan, Heineken and more. He has built his career in agencies such as DDB, FCB, Ogilvy and now he works at Meta as Creative Strategist for Facebook, Instagram and WhatsApp platforms. Lui is also a teacher at Miami Ad School and was part of the jury of Clube de Criação Brasil (2020 and 2021) - a major Advertising Award in Brazil -  and also ADC Awards (2022). In 2018, his work for McDonald’s was showcased among the 5 best campaigns at the Youtube's annual event Brandcast and among the 10 best campaigns in Twitter Brasil in the same year, with two different campaigns. Lui Lima is an D&I advocate and believes that diversity is pivotal to improve businesses and the society.