Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

Next Creative Leaders 2022 Jury

Marina Erthal

Creative Director

R/GA

Hi! I'm Marina Erthal, Creative Director at R/GA SPNY and Copywriter. By winning "The Apprentice" (the Brazilian version that gratefully is not hosted by Donald Trump) at age 19, I got a job at Y&R and went from an apprentice to a copywriter, creating for accounts like Grupo Petrópolis, Honda, LG, Peugeot, Habib's, Bradesco, Vivo, Santander, Starbucks and others for 11 years.

After that, I went to CUBOCC (SOKO) as a Creative Director where I took care of Spotify, TikTok, Audi, Boticário and Eudora. Today I'm at R/GA SPNY as a CD for Google, Youtube, Samsung, Verizon and other international accounts.

I know there are a lot of awards in the advertising world, but I'm probably the only copywriter who won a reality show. I was also selected “Next Creative Leader 2020” by The One Club of Creativity, "Outstanding Professional of the Year 2020" by AdLatina, #1 Copywriter in Brazil and #2 copywriter in the world by Lurzer’s ARCHIVE ranking, “Young Lions”, Jury member of New York Festivals, ADC Awards, Clube de Criação (the biggest award in BR) and more.

 

 

 



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