Final Frontier joined forces with Wunderman Thompson Singapore to create the dynamic hero film for Lux’s ‘Born This Way’ campaign, supporting athlete Caster Semenya in her bid to be allowed to compete in her favoured events at the world’s biggest athletics tournaments.  Since 2018, Semenya has been banned from all events between 400m and one mile due to having testerone levels exceeding the maximum set by World Athletics.  Ahead of this year’s Tokyo Olympic Games the brand is throwing its weight behind the campaign to have the ban overturned. The film was directed and animated by Le Cube. Packed with dynamic angles and fast fluid transitions, the animation features sprinters, gymnasts and swimmers inspired by real, iconic modern athletes, performing incredible physical feats.