One Asia
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
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Category
Writing
Annual ID
OSA21_FCR010M
Description
Taiwan’s divorce rate ranks first in Asia and second in the world. "Married or not" is a hot topic and also closely related to home purchases. “Marriage” in Taiwanese culture also has the meaning of “build a home”. As the leading brand of the Taiwan housing industry, Sinyi Realty feels the long-term impact and wants to do something about the low marriage rate. To encourage young people to pursue love and no longer fear commitment, Sinyi Realty launched the brand film "In Love We Trust".
In Taiwan, the household registration office is responsible for birth, death, marriage, and divorce. The film depicts the story of a girl who works here. She stands in the first scene to witness the cruelest of life separation and starts to have doubts about marriage. Through the eyes of the girl, in 7 minutes and 23 seconds, leading the audience to witness the joys and sorrows and a girl’s journey from doubt to belief.
It created more than 14 million views, 4400 times shares, and 4 million likes in a short time, arousing resonance and discussion, becoming “The Most Popular and Shared Ad in Taiwan for 2020”, making Sinyi Realty a new topic among couples, and brought everyone the courage to pursue happiness.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
dentsuMB Taiwan / Taipei
Production Company
Palace Production / Taipei
Art Director
Vera Fang
Writer
Sunny Chen
Alice Chou
Chief Creative Officer
Alice Chou
Creative Director
Ryan Liao
Director
Ging-zim Lo
Executive Producer
Sean Hung
Senior Account Director
Gina Su
Senior Art Director
Jacky Hsu
Ryan Liao
Account Planning Director
Vivian Chen
Associate Account Director
Neo You
Digital Associate Director
Autumn Jen
Digital Supervisor
Steven Guo
Marketing Associate Director
Tiffany Chen
Marketing Senior Director
Rouny Lai
Vice President
Alan Sun
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