ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2022 ONE Asia - Brand-Side / In-House

ECOLATE

Agency LIFULL / Tokyo

Client LIFULL

Category

Brand-Side Initiated & Originated Projects

Annual ID

OA22_BS002B

Description

The global chocolate market has grown significantly in recent years, while price of cacao has been constantly declining, maintaining its lowest price. Many social problems have emerged after attempts of supplying low-priced cacao at large volume, the most critical one being the poverty of cacao farmers. LIFULL, the leading company of social enterprises, invented a novel solution which, instead of common ingredients of regular chocolate such as cacao mass and cocoa butter, uses the waste of cacao to develop a new chocolate with a new sustainable ecosystem to support cacao producers, researchers and chefs. The new chocolate, ECOLATE, has sold out many times on the online store since April and the constant sales are benefitting the farms financially. With this project, approximately 141 cacao trees will be consumed annually as food ingredient, which is equivalent to conserving the natural environment of over 1,400 m2.

2022 Awards

Total Points: 6

Bronze Award

Credits

Internal / In-House Agency

LIFULL / Tokyo

Client / Brand

LIFULL / Tokyo

Production Company

Whosecacao / Tokyo
Social Kitchen TORANOMON / Tokyo
PEAK / Tokyo

Art Director

Takahiro Miyake

Copywriter

Sayaka Horii

Director

Junpei Masuda

Producer

Ica

Project Manager

Haruki Yamazaki
Makoto Kitagawa
Yongbom Seo

3D Modeling / Production of Molds

Masaharu Ono

Assistant Photographer

Sarah Salma Bororing

CCO / Creative Director / Planner

Kohei Kawasaki

Chef P√Ętissier

Hideki Eto

Creative Producer

Misa Abe

Designer (Key Visual / Product)

Ai Suzuki

Designer (Logo / Package)

Mikiko Goto

Designer (Website / Product)

Kazuyo Yamada

Director P√Ętissier

Masaharu Kozuma

Frontend Engineer

Satoshi Ueno

Movie Cameraman

Gugum Gumilar
Yusuke Sugimoto

PR

Maki Aoki
Rieko Ando
Yoshiko Toyama

Producer (Graphic / Movie)

Hisaya Kato
Takashi Aoki
Yuki Uwabo

Producer (Product)

Toru Kayama

Production Manager

Fugetsu Narisawa
Mirai Shiotani
Natsumi Yagida

Production of Cocoa Tree Materials

Rusmadi Mahmud

Production of Molds

Mitsuhira Nakamura

Supplier of Cocoa Tree Materials

Akira Fukumura

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