ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Product Design
Annual ID
OA22_DE003S
Description
The global chocolate market has grown significantly in recent years, while price of cacao has been constantly declining, maintaining its lowest price. Many social problems have emerged after attempts of supplying low-priced cacao at large volume, the most critical one being the poverty of cacao farmers. LIFULL, the leading company of social enterprises, invented a novel solution which, instead of common ingredients of regular chocolate such as cacao mass and cocoa butter, uses the waste of cacao to develop a new chocolate with a new sustainable ecosystem to support cacao producers, researchers and chefs.
The new chocolate, ECOLATE, has sold out many times on the online store since April and the constant sales are benefitting the farms financially. With this project, approximately 141 cacao trees will be consumed annually as food ingredient, which is equivalent to conserving the natural environment of over 1,400 m2.
The new chocolate, ECOLATE, has sold out many times on the online store since April and the constant sales are benefitting the farms financially. With this project, approximately 141 cacao trees will be consumed annually as food ingredient, which is equivalent to conserving the natural environment of over 1,400 m2.
2022 Awards
Total Points: 14
Silver Award
Credits
Internal / In-House Agency
LIFULL / Tokyo
Client / Brand
LIFULL / Tokyo
Production Company
Whosecacao / Tokyo
Social Kitchen TORANOMON / Tokyo
PEAK / Tokyo
Art Director
Takahiro Miyake
Copywriter
Sayaka Horii
Director
Junpei Masuda
Photographer
Naoto Ishimaru
Teddy Yunantha
Producer
Ica
Project Manager
Haruki Yamazaki
Makoto Kitagawa
Yongbom Seo
3D Modeling / Production of Molds
Masaharu Ono
Assistant Photographer
Sarah Salma Bororing
CCO / Creative Director / Planner
Kohei Kawasaki
Chef Pâtissier
Hideki Eto
Creative Producer
Misa Abe
Designer (Key Visual / Product)
Ai Suzuki
Designer (Logo / Package)
Mikiko Goto
Designer (Website / Product)
Kazuyo Yamada
Director Pâtissier
Masaharu Kozuma
Frontend Engineer
Satoshi Ueno
Movie Cameraman
Gugum Gumilar
Yusuke Sugimoto
PR
Maki Aoki
Rieko Ando
Yoshiko Toyama
Producer (Graphic / Movie)
Hisaya Kato
Takashi Aoki
Yuki Uwabo
Producer (Product)
Toru Kayama
Production Manager
Fugetsu Narisawa
Mirai Shiotani
Natsumi Yagida
Production of Cocoa Tree Materials
Rusmadi Mahmud
Production of Molds
Mitsuhira Nakamura
Supplier of Cocoa Tree Materials
Akira Fukumura
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