ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
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Category
Online Film & Video
Annual ID
OA22_FI008M
In 2020, "In Love We Trust " became the most popular film in Taiwan. Over 10 million viewers celebrated the prince and princess living happily ever after. But they didn’t know…a new challenge had just begun.
The sequel of "In Love We Trust" invites the popular protagonists and Gold Award directors from the original episode to once again leads the audience to experience a new trust crisis. It depicts the new stage after every couple enters marriage - having children.
Through the daily life of pregnancy preparation between the couple, reflecting the real marriage life, from the expectation and loss of pregnancy preparation to quarreling, and finally reconciliation and trust due to mutual understanding.
The true portrayal after marriage moved 13 million people in a short time and attracted lots of media reports. It not only made couples under fertility pressure comment and share their stories but also made many people rethink the definition of "home", making Sinyi Realty a new topic of trust between newlyweds again.
Within a week , it received 13 million views, 21k shares, and 103K likes, and netizens responded, "two people are a family too!" "I’m so touched! It shows the real life of my wife and me" "it's good for two people who trust each other to be together" "it's the best advertisement in 2021!" The film also triggered a series of discussions about family and childbirth among key opinion leaders and celebrities. Even well-known Taiwanese celebrity took the initiative to talk about the meaning of family, bringing another wave of hot topics, attracting 20+ news and media reports, creating over a million media values.
We believe realty agents are not just selling HOUSES, but a place where there is always trust and love, regardless of setbacks and happiness, whether they have children or not— a place called “HOME”.
The sequel of "In Love We Trust" invites the popular protagonists and Gold Award directors from the original episode to once again leads the audience to experience a new trust crisis. It depicts the new stage after every couple enters marriage - having children.
Through the daily life of pregnancy preparation between the couple, reflecting the real marriage life, from the expectation and loss of pregnancy preparation to quarreling, and finally reconciliation and trust due to mutual understanding.
The true portrayal after marriage moved 13 million people in a short time and attracted lots of media reports. It not only made couples under fertility pressure comment and share their stories but also made many people rethink the definition of "home", making Sinyi Realty a new topic of trust between newlyweds again.
Within a week , it received 13 million views, 21k shares, and 103K likes, and netizens responded, "two people are a family too!" "I’m so touched! It shows the real life of my wife and me" "it's good for two people who trust each other to be together" "it's the best advertisement in 2021!" The film also triggered a series of discussions about family and childbirth among key opinion leaders and celebrities. Even well-known Taiwanese celebrity took the initiative to talk about the meaning of family, bringing another wave of hot topics, attracting 20+ news and media reports, creating over a million media values.
We believe realty agents are not just selling HOUSES, but a place where there is always trust and love, regardless of setbacks and happiness, whether they have children or not— a place called “HOME”.
2022 Awards
Total Points: 2
Merit Award
Credits
Agency
dentsuMB Taiwan / Taipei
Production Company
Palace Production / Taipei
Associate Creative Director
Jacky Hsu
Sunny Chen
Chief Creative Officer
Alice Chou
Director
Ging-zim Lo
Executive Producer
Sean Hung
Senior Art Director
Vera Fang
Senior Copywriter
Suzanne Huang
Account Planning Director
Vivian Chen
Associate Account Director
Neo Yu
Digital Associate Director
Autumn Jen
Digital Supervisor
Steven Guo
Group Account Director
Gina Su
Marketing Associate Director
Tiffany Chen
Marketing Senior Director
Rouny Lai
Senior creative officer
Ryan Liao
Vice President
Alan Sun
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