ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2022 ONE Asia - Public Service & CSR

Hydrogen Garbage Truck

Agency INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul

Client Hyundai Motor Group

Category

Corporate

Annual ID

OA22_PS004M

[Sanitation Workers, One World’s Most Dangerous Profession]
The gas exhaustion, aircraft-level noise, and engine heat reaching 40°C all threaten the health of sanitation workers. In particular, the lung function for sanitation workers, who are constantly exposed to gas emissions at work, is worse than that of mining workers, leading to a high risk of lung cancer. Sanitation workers are exposed to a variety of pollutants while collective garbage. About 260,000 bacteria are found on their bodies after work. The problem is the harsh work environment where they can’t even wash their hands. As a result, sanitation workers continue to suffer from skin diseases.

[Hydrogen Garbage Truck Protects Sanitation Workers’ Health]
The Hydrogen Garbage Truck is zero-emission with minimal noise and heat emission, greatly improving the work environment of sanitation workers. In particular, portable sinks using water, the only by-product of hydrogen cars, had an immense impact on the health of sanitation workers. The drawer-type portable sink allows sanitation workers to wash their hands at any time during work, reducing the risk of infection by 90%.

[Additional Information]
1. The COVID-19 pandemic made the work environment of sanitation workers, who are essential workers, more hazardous. They also have to collect discarded masks by hand, and it’s essential for them to wash their hands because they’re constantly exposed to viruses. Therefore, the portable sink feature was the most important function for sanitation workers and is currently most used in practice.
2. Sanitation workers were unable to wash their hands during work. Even when drinking a glass of water, they had to drink with polluted hands, and also lunch had to be postponed to the evening until after work was done. Thanks to the portable sinks, sanitation workers were able to wash their hands and dine.

2022 Awards

Total Points: 2

Merit Award

Credits

Agency

INNOCEAN / Seoul

Client / Brand

Hyundai Motor Group / Seoul

Production Company

Planit Production / Seoul

Art Director

Ha Yong Jung

Chief Creative Officer

Jung A Kim

Creative Director

Nari Moon

Creative Technologist

Honam Kim
Hye dong Roh

Director

Sung Bin Kim

Director of Photography

Changmo Ku

Executive Producer

Hyungjoon Park

Producer

Jinkyu Choi

Agency Producer

Bae-Sung Kim

Account Director

Ik-Chang Choi

Account Executive

Jinwoo Kim
Minchong Kang
Yunmi Choi

Chief Account Director

Chul Yum

Digital PR Manager

Donghyun Kim
Eunkyeong Chang

EDIT Supervisor

Sewon Oh

Line Producer

Jaewon Moon
Moonju Jung

Marketing & PR Director

Dongbin Seok

Media Planner

Jiye Yu

Project Manager

Dongjun Park
Jiwon Lee

Senior Project Manager

Sangyoon Lee

Senior Sound Supervisor

Sunghwan Jung

Sound Supervisor

Heekook Heo

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