Global climate change is creating unexpected and extreme conditions. This poses a serious threat to Indian agriculture as 86.6% of Indian farmers are small and marginal, implementing traditional agricultural practices which are tied to predictable seasonal patterns. With climate deviating from the norm, these agricultural practices are no longer working.
Lay’s partners with 27000 farmers to cultivate chip grade potatoes. The impact of climate change has led to them losing over 20% of their crop, creating supply-chain inefficiencies that are detrimental to farmers, agriculture and business.
This crafted a mission for our sustainable initiative: To help our farmers become climate change resilient, by putting in a system to mitigate risk and create climate-smart agricultural practices that maximize value.

Idea
Every year, Indian farmers lose +20% of their crop to climate change. And every year they are left to pick up the pieces after irreplaceable damage has already been done. What they needed was to mitigate risks before the crisis hit.
While we couldn’t change traditional agricultural practices, but we could optimise them to climate change.
So we created ‘Smart Farm’- a real-time monitoring system that uses satellite imagery and remote sensing to create an early warning system.
Partnering with Cropin’-an AgTech platform, and leading satellite agencies, we leveraged the world’s largest agri-knowledge graph and trained the AI with +4 years of intelligence of +3000 hectares of our farms. Converging it with satellite imagery, weather forecast and time, Smart Farm analyzes factors affecting growth at crop, plot and pin code level. The early warnings generated are simplified for farmers as colour codes, and made accessible through smartphones.