ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
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Category
Brand Collateral
Annual ID
OA23_DE008M
In this work-from-home era of back to back online meetings with cameras on, lunch breaks have become a thing of the past! We eat on screen and that’s okay unless your food is a burger. Eating a burger is messy, and that’s part of the pleasure. So as work-from-home numbers rose, burger sales across the world dipped. Sri Lankan burger brand Full’r wanted a creative solution to bring burger lunches back.
Our idea was to develop a virtual meeting hack using scannable technology. A QR code and links on all campaign touchpoints lead people to a website where they can record their best meeting game face, download the video, and upload it as a virtual background on Zoom and Google Meet. Once the background is live, they can eat their juicy burgers without anyone in their meeting knowing, and in a messy and satisfied way!
To drive this awareness in a fun and engaging way, the campaign was expressed across multiple physical and digital touchpoints. The design hacked the visuals of the online meeting calendar to demonstrate that now food can find a place in your busy day.
Instagram content, web banners and posters showcased people eating within the calendar meeting visual to drive the point home. Special edition packaging was also developed for all the Full’r burgers and menu items, and every meeting represented a delicious part of your meal, through meeting names and colours relating to each ingredient found in the dish.
All the touchpoints also had a call to action and a QR code leading to the hack, letting you eat like no one’s watching!
People loved the idea, and we brought burgers back:
30k+ QR code scans
25k+ videos recorded
306% sales increase
3 weeks of record-breaking sales in a row
+95% brand awareness
Our idea was to develop a virtual meeting hack using scannable technology. A QR code and links on all campaign touchpoints lead people to a website where they can record their best meeting game face, download the video, and upload it as a virtual background on Zoom and Google Meet. Once the background is live, they can eat their juicy burgers without anyone in their meeting knowing, and in a messy and satisfied way!
To drive this awareness in a fun and engaging way, the campaign was expressed across multiple physical and digital touchpoints. The design hacked the visuals of the online meeting calendar to demonstrate that now food can find a place in your busy day.
Instagram content, web banners and posters showcased people eating within the calendar meeting visual to drive the point home. Special edition packaging was also developed for all the Full’r burgers and menu items, and every meeting represented a delicious part of your meal, through meeting names and colours relating to each ingredient found in the dish.
All the touchpoints also had a call to action and a QR code leading to the hack, letting you eat like no one’s watching!
People loved the idea, and we brought burgers back:
30k+ QR code scans
25k+ videos recorded
306% sales increase
3 weeks of record-breaking sales in a row
+95% brand awareness
2023 Awards
Total Points: 2
Merit Award
Credits
Agency
Landor / India
Creative Director
Kurnal Rawat
Design Director
Mriga Kothare
Pavithra Dikshit
Executive Creative Director
Arnab Ray
Tristan Macherel
Global Chief Creative Officer
Teemu Suviala
Motion Designer
Aarti Bhalekar
Writer
Nasir Nawaaz
Executive Strategy Director
Anna Kohl
Senior Designer
Akanksha Bhasme
Dhruvil Shah
3D Visualiser
Abaasaheb Shewale
Nimish Patalia
Artworker
Amit Goel
Jitesh Gandhi
Sandeep Kumar
Business & Marketing Manager
Pearl Jiandani
Digital Production Director, APAC
Jonathan Estera
Executive Director Client Services
Ronita Mukerjee
Finance Director
Swarupa Bhangvi
Global Chief Innovation Officer
Luc Speisser
Intern
Aryan Sharma
Marketing Executive
Deepthi Adimulam
Office Boy
Deepak Dhopat
Dinesh Suvare
Pradeep Badrike
Office Manager
Milind Kadam
Production Manager
Rohit Bagga
Sachin Darge
QA Manager
Prasad Deulkar
Senior Artworker
Lakhan Sharma
Senior Software Engineer
Harshad Kulkarni
Senior UI Developer
Raman Pratap
Technical Delivery Manager
Joe Chan
Vice President APAC
Lulu Raghavan
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